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Dunkin'
Food & Beverage· USA· Est. 1950

Dunkin'

Parent: Inspire Brands

FRA VerifiedMedium TransparencyLow Cost EntryLogistics Driven
68
Overview

Dunkin' is a 100% franchised coffee and bakery chain operating primarily in the US, with growing international presence. It competes directly with Starbucks on value positioning and beverage-led transactions.

Key Metrics

12,600
Total Units
100%
Franchised
$11.0B
System Revenue
$900K
Avg Unit Volume
$438K
Min Investment
$2M
Max Investment
5.9%
Royalty Fee
14%
Avg ROI
Model Breakdown

Business Model

Traditional franchise with strong emphasis on beverage-led transactions and relatively low build-out costs for smaller format stores.

Supply Chain Control

Medium

Franchisee Support

Medium

Expansion Strategy

Multi-unit development agreements predominate

Logistics Model

Independent purchasing co-op for supplies

Investor & Ownership

Inspire Brands (Private Equity: Roark Capital)

FRA Compliance Scores
Legal Fairness
70/100
Financial Transparency
70/100
Support Systems
65/100
Franchisee Success Rate
65/100

FRA Insight

Strengths

100% franchised — pure royalty model, strong US Northeast brand loyalty, beverage margins strong.

Weaknesses

AUV well below Starbucks. PE ownership (Roark Capital) creates debt-servicing pressure at parent level.

Key Risks

Starbucks competitive displacement, limited international brand resonance, PE leverage risk.

Data sources: FDD, Estimates