RE/MAX
Parent: RE/MAX Holdings Inc.
RE/MAX is a global real estate franchise network with brokerages in 110+ countries. Its flat-fee agent model attracts high-producing agents but creates cyclical revenue sensitivity tied to property market conditions.
Key Metrics
Business Model
Franchise model where agents pay flat fees to RE/MAX rather than splitting commissions. High-producing agents benefit most from the model.
Supply Chain Control
Low
Franchisee Support
Medium
Expansion Strategy
Franchise offices with independent agent recruitment
Logistics Model
N/A — service model, no physical logistics
Publicly traded (NYSE: RMAX)
FRA Insight
Strengths
Global brand recognition, high-producing agent attraction, public company transparency.
Weaknesses
Revenue highly cyclical — property market downturns directly hit franchisee income.
Key Risks
Real estate market volatility, PropTech disruption (Zillow, Purplebricks), agent retention challenges.
Data sources: Public filings, Investor reports